Website builders for a small business marketing site

A website builder for a small business marketing site needs a template that looks credible without heavy customization, a straightforward content editor for someone non-technical to update, and a reasonable price once the free trial ends.

Squarespace's templates are generally rated highest for visual polish out of the box, at the cost of somewhat less flexibility if a business wants something the template wasn't designed around. Wix offers the most drag-and-drop flexibility of the three, which suits someone who wants granular control over layout but can also produce a less consistent result in less experienced hands. Webflow sits above both in design control and produces cleaner underlying code, but has a steeper learning curve that assumes more design and layout familiarity than either Squarespace or Wix requires.

A business that wants a good-looking site with minimal setup time is served well by Squarespace. A business with a specific, detailed design vision and the patience to build it does better with Webflow; Wix sits between the two on both flexibility and ease of use.